By Jon Wolverton
“Everything you’ve been told about sex is wrong,” a newly-married friend counseled me years ago. He was emphatic that not only popular culture, but also the Church had misled him in his expectations. Having no experience to tie this to myself, I stored it away as a useful tidbit of wisdom for later times, but now as I see more clearly the thoughts in my heart as well as the assumptions and images that pervade our society, I think I’m beginning to understand what he meant.
Our culture is sex-obsessed. This is at least in part due to the profitability of it. It is quite natural that “sex sells,” and any advertiser worth her salt would be foolish not to exploit such a powerful drive. As a result we see it everywhere: on billboards, in movies, on TV shows and commercials. In magazines, pop-art, radio and all over the internet. It surrounds us. It is so ubiquitous we no longer notice it, or the subtle effect that it has on our mood and hormones. Still less so the way it seeps into our subconscious and informs our assumptions about the world.
An advertiser’s job is to hold out a dream, a sort of half-realized scenario that is just plausible enough to be real… IF you by this car, or eat this burger, or use this shampoo. There is an inherent cliffhanger there, and so used to happily ever afters and tidied up plot-lines as Hollywood has made us, there’s the assumption that completion is possible… possible IF.
And this feeling has been transferred onto sex, if only by association. The sexual imagery used is that of intense desire, of perfect, toned bodies, and of extreme pleasure and satisfaction. Steamy scenes in advertisements and movies have an appeal and intensity borrowed from the increasingly focused script of porn films, but the promise is all the same: Completeness. Fulfillment.
And that is the lie. That sex fulfills me. There are actually 2 insidious lies in one here:
- Sex FULFILLS me. I can find completion through intercourse. This creates unrealistic expectations, which are in no way abated by the media images that surround us. Along with this impossibility, we should not forget the contrapositive: no sex = no fulfillment. This is the real killer for abstinence and celibacy. The effective message is, “If you haven’t had sex, you haven’t lived.”
- Sex fulfills ME. This is where the advertisers have really won. Thanks to their influence, I see myself as a consumer. There are various goods that I can consume to improve my life. These goods exist for my fulfillment. If I bring that approach to sex, I will see my partner as an object to be used for my pleasure. When she does not perform to my satisfaction, I can find another product in hopes that this one will do a more effective job. This selfish sex destroys relationships. It is about use, not love.